The Africa Focus for Entrepreneurship and Economic Development Initiative (AFEEDi) on the 3rd of July, 2021 partnered with Elegance Makeover and E-counsel with Lola to empower women with entrepreneurship skills, targeted at the grossly marginalized in the city of Osogbo, Osun State.
The President of AFEEDi, Mr Peter Oluleke also urged the government to create an enabling environment for entrepreneurs to thrive.
In his words,
“The initiative was intended to make women self-sustaining and economically valued members of their communities. Many of the participants were drawn from recommendations by the Osun state ministry of Women Affairs. The breakup session was replete with testimonials of how participants will take personal initiative in future endeavours and practical ways to do so.”
The AFEEDi Director of Programmes, John Aiyede, highlighted the principle of entrepreneurship, as a hallmark of the cheetah generation, adding that, “The government must be more efficient in creating economic efficiency in the society.
Miss Omolola Sanyaolu of E-counsel with Lola, also counselled the women on how best to navigate life – their home and businesses.
Mrs Gloria Adenekan of Elegance Makeover, on the other hand, stressed the importance of makeup artistry as it is one of the current in-demand hard skills in creating personal branding.
She enlightened women on the nitty-gritty of how to practice it, the various product combinations that make for a perfect makeover while emphasizing that “less is more”.