Porter’s Five Model: An Analytical tool for Small Business

In a challenging or difficult business environment or market, Michael Porter’s 5 model is a popular marketing tool that helps business owners and managers to remain competitive. The Porter’s 5 ModelPorter’s 5 Model is a framework for analyzing a business competitive environment. It looks at the attractiveness and potential profitability of a business industry sector.

How to develop a marketing plan for a new product/business

Everyone knows the importance of a business plan, but many entrepreneurs don’t understand that marketing plan is also vital. In contrast to a business plan, marketing plan focuses on acquiring and retaining customers. It is a strategic plan that includes facts, numbers and objectives. A marketing plan is an action plan.The steps includes: Carrying out

#ENDSAR PROTEST: BETWEEN RIGHTS AND INTERESTS

“if man is not to resort to rebellion, man’s right is to be respected”. – United Nation declaration of Human Right #EndSars movement is a protest that triggers a spontaneous agitation for an end to police brutality and abuse. This was embarked on by a ‘leaderless’ collective of young Nigerians within and outside the country.

6 Tips to Funding your Start-up Business

Finance has been a major issue for most people that have ideas but today, I would highlight various ways you can fund your start up business in Nigeria. 1. Friends and Family: Obtaining fund from friends and family is the most common and old way to start a business. Friends and family most times are

A Leader that Inspires

A former United States President, John Quincy Adams once said “if your action inspires others to dream more, learn more, do more and become more, then you are a leader.” It therefore means that the ability to inspire another person apart from yourself is a great requirement of a leader No matter your organisation or

A-FEEDi Organizes 2020 Leadership Forum

On the 5th of September, 2020, 33 leaders from 13 states within Nigeria gathered virtually, for the 2020 Leadership Forum. The forum shared best practices for emerging leaders with a session on the values of liberty. The discussions; brainstorming and lectures highlighted the need to establish a network of leaders who will work to advance

NIGERIA TO FACE WORST RECESSION IN 40 YEARS.

A time for the private sector to drive the economy while government calms down on regulations that stifle growth. The collapse in oil prices coupled with the COVID-19 pandemic is expected to plunge the Nigerian economy into a severe economic recession, the worst since the 1980s, according to the latest World Bank Nigeria Development Update